Among the main consideration to keep in mind while designing a logo is the feeling of motion. People want to move forward and go upward, and using a motion-related design can help make that happen. The logo of Twitter exemplifies this idea by having a small blue bird fly upwards. It creates an active feeling in the mind of the viewer. Here are some other important factors to keep in mind when designing a logo.
Feeling of motion
A logo should have a feeling of motion, whether it is inanimate or embodies a mascot. For example, a logo for a fishing business could feature a marlin leaping into the air. There are several reasons for creating a logo with motion. In a nutshell, logos should express the brand’s message and core design concept. Here are a few of them:
Clear, legible fonts
The first thing to keep in mind when designing a logo is that fonts should be clear and legible. While some fonts are more legible than others, choosing the right one is crucial to the success of your logo. Whether you plan to use it as a website or letterhead, make sure to use clear, legible fonts. Here are some important font characteristics you should consider:
Choose a font that is easily readable. A font that has a thick, curvy stroke is highly legible and will convey sophistication and reliability to your audience. Choose a serif body font such as Garamond. Claude Garamond designed this typeface in the sixteenth century. Many fashion brands have embraced it, and its versatility makes it one of the most legible body fonts on the market.
Consideration Feeling of color
Color is an incredibly powerful and versatile tool, but it’s crucial to consider the psychology behind its association with a particular brand. This article explains how colors are related in psychology and how they can help you choose the perfect color for your logo. You’ll also learn how to make color palettes and what each color means in different regions. Color psychology is a complex field, and it’s essential to understand the nuances of color psychology to choose the right colors for your logo.
Some colors are associated with certain emotions. Blue, for example, is synonymous with honesty and loyalty. Purple has been associated with fantasy and flowers. It’s an especially feminine color, and purple has become a trendy trend among media companies. Red, on the other hand, is associated with feelings of love and passion. Therefore, when choosing a color for your brand, remember to consider your target audience’s emotional responses to your brand’s colors.